PROFESSIONAL WRITING
Gerflor’s Mipolam Evercare White Paper
Collaborating with Gerflor on this whitepaper was an exceptionally rewarding experience. It marked my first foray into the flooring industry, a field rich with innovation and specialized knowledge. Throughout the project, I gained invaluable insights into linoleum as a product and the intricate design considerations essential in medically oriented environments.
The team at Gerflor demonstrated remarkable generosity with their time and resources. They facilitated in-depth discussions with industry experts who were knowledgeable and deeply passionate about their products. These conversations were enlightening, providing me with a wealth of information that significantly enhanced my understanding of the flooring industry.
For instance, I learned about the unique properties of linoleum, such as its sustainability, durability, and low maintenance requirements. Experts explained how these attributes make it particularly suitable for healthcare settings, where hygiene and patient safety are paramount. Additionally, I explored various design strategies that prioritize functionality and aesthetics, ensuring that spaces are practical and conducive to healing and well-being.
This collaborative effort enriched my knowledge and reinforced the importance of interdisciplinary dialogue in producing quality work. The Gerflor team's support and enthusiasm made the writing process smoother, more engaging, and more enjoyable.
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Mako Network Press Releases
I had the privilege of assisting D&S Communications with their messaging around their acquisition of Mako Network, a company specializing in high-security, high-performance business networks. My role involved writing a series of press releases to announce several new partnerships, totaling eight distinct releases.
This project was particularly exciting due to D&S's growth phase, which sparked engaging discussions about the language and tone we should use to effectively convey the significance of these partnerships. Given the technical nature of Mako Network's services, we focused on making the content accessible while highlighting the benefits to potential clients and stakeholders.
For instance, one press release emphasized a partnership that enhanced Mako Network's cybersecurity capabilities. We crafted the messaging to underscore the importance of security in today’s digital landscape and showcase how this collaboration would provide clients with advanced protection against emerging threats.
Overall, this experience not only deepened my understanding of effective communication in a technical field but also allowed me to contribute meaningfully to an important phase in D&S Communications' journey.
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Sisters of Mercy of the Americas, West Midwest Community
Contributing to the Sisters of Mercy was a truly unique and enriching experience. This vibrant community of women religious is deeply committed to their faith, service, and personal growth, creating an inspiring environment that fostered a strong sense of mission and purpose. During my time there, I had the opportunity to witness firsthand the impactful work they were doing across various sectors, including education, healthcare, and social justice.
The Sisters of Mercy are actively involved in schools and universities, where they shape the lives of countless students through their dedication to holistic education and values-driven teaching. Their commitment to compassionate care is evident in hospitals, where they prioritize the well-being of patients and communities. Additionally, their advocacy for social justice reflects a profound commitment to addressing systemic issues and uplifting marginalized voices.
My role involved a variety of communications tasks that were vital in amplifying the Sisters’ mission and outreach efforts. I worked on crafting press releases that effectively communicated their initiatives and achievements to the wider community. This included placing articles in local newspapers to raise awareness about their programs and events, which helped to foster a stronger connection between the Sisters and the local populace.
I also contributed to the creation of thoughtful obituaries that honored the lives and legacies of deceased community members, celebrating their contributions and the impact they made throughout their lives. Additionally, I undertook the important task of revamping the content of their external-facing website, ensuring that it accurately reflected the Sisters' values, mission, and breadth of work.
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YJT Solutions Content Project
YJT Solutions (now rebranded as Entara) is a leading provider of managed IT services in Chicagoland. I had the opportunity to contribute to their growth by developing content for their website, with a particular focus on enhancing the sales funnel. My efforts were aimed at encouraging potential clients to engage with the company by completing a survey and entering the sales cycle.
I conducted thorough research during this project to understand YJT’s unique value propositions. This involved delving into their offerings, such as cybersecurity, cloud solutions, and IT support, which allowed me to create compelling content that resonated with their target audience. By clearly articulating the benefits of their managed IT services, I aimed to establish a strong connection with potential clients and demonstrate how YJT could address their specific business needs.
One of the most rewarding aspects of this experience was learning about the managed service provider landscape in the Chicagoland area. I gained insights into the challenges and opportunities faced by businesses seeking IT support, which informed my approach to the content.